Atmosphere Drove Significant Sales Lift for a Challenger Beer Brand
The Objective
The beer brand aimed achieve two ambitious goals:
- Increase On-Premise Sales: Boost purchases in bars & restaurants where the brand could capture customers at the point of consumption.
- Drive Off-Premise Growth: Grow sales across grocery stores, big-box retailers, online platforms, and more.
Achieving success in both on-premise and off-premise environments required a solution that could strategically target their ideal audience across diverse locations.
The Solution
- The campaign ran in thousands of locations (including bars, restaurants, airports, and more) in priority DMAs.
- Through geo-fencing and Mobile IDs (MAIDs) tracking, Atmosphere measured purchase activity (buying the specific brand of beer) among those exposed to the ad creative vs those not exposed.
- Using this unique approach, the campaign targeted consumers in real time, showcasing the brand in venues where customers were already primed to buy.
The Results
The partnership delivered significant results across multiple fronts:
Source: ABCS Insights; Period:6/18/24 – 8/5/24 (Plus 30 Day AttributionWindow); n = 132,946; Results at 99% Stat Sig Test = Exposed to the campaign on Atmosphere TV Venues; Control = Not exposed to the campaign on Atmosphere TV
Atmosphere made TV fun to watch in places like restaurants, bars, gyms, airports and more, creating a new lane for video advertising reaching 150M monthly consumers wherever they are.
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