The Atmosphere TV Advantage
A side-by-side comparison with Linear TV
The Study
Participants were invited to a REAL BAR setting and equipped with eye-tracking glasses to measure visual attention to TV screens featuring either Atmosphere content or Linear content (SportsCenter, NCIS), followed by a post-exposure survey assessing brand impact and content evaluation
Better Experience
Audiences have a more positive perception of our service/experience compared to Linear TV.
12%
More visual attention
than Linear TV
than Linear TV
53% more than Sportscenter
Better Reach
Better Results
When you use our creative services, our custom ad units boost brand recognition even more.
Source: MediaScience, iSpot